Colour-associated Emotional and Behavioural Responses: A study on the associations emerging via imagination

It is no secret that colours and emotions are closely linked. Different colours can affect emotions depending largely on a colour’s brightness, shade, tint, or tone – and whether it’s cool or warm. This study reviews literature on the emotional reactions triggered by colour stimuli. What are the psychological factors that cause people to respond differently to various colours? Are emotional responses to colours innate?